The Source

Providing experienced marketing and management advice from industry leaders.

  • Nonprofit Marketing Realities: A Conversation with SHIP of Frederick

    October 29, 2025

    4 min

    As a brand and marketing strategist, I’ve worked with many nonprofits navigating the tension between limited capacity ...

  • How to Quit Bad Marketing and Start Generating Real Leads

    October 16, 2025

    5 min

    I recently spoke at Digital Summit Philadelphia, and I wanted to share the ideas I presented with ...

  • Stop Playing Guessing Games with Your Online Presence

    September 23, 2025

    10 min

    A Strategic Guide to SEO That Actually Works for Community Organizations Stop playing guessing games with your ...

  • Why We Do What We Do: The Story Behind Source Marketing’s Mission

    September 18, 2025

    7 min

    We've been on both sides of the table. For over 24 years, we've been Marketing and Software ...

  • “Nobody Knows About Our Incredible Work”: The Marketing Challenges Keeping Community Organizations Awake at Night

    September 8, 2025

    9 min

    "We're doing incredible work, but nobody knows about it." "Our marketing budget is tight. We can't waste ...

  • The Marketing Vendor Blame Game: How Small Businesses and Nonprofits Get Caught in the Middle

    September 8, 2025

    7 min

    Tired of juggling marketing vendors who don't talk to each other? If you're nodding your head right ...

  • The Backbone of Our Communities: How Smart Marketing Investment Transforms Neighborhoods

    September 8, 2025

    7 min

    Walk down any Main Street and you'll see them:  The local coffee shop that knows your order ...